Richard Sambrook

"There is a real digital divide out there and I'm convinced about that"

Despite all the connectivity, the range of stories seems to be diminishing. This is a real issue. Connectivity brings its own obligations - to allow room for depth and consideration.

The BBC has to be about 'appreciation' even of niche interests. Need to find ways for the 'long tail' of content provision.

The panel on citizen journalism is interesting - news is being broken on the web. Need to recognise that many people will know more about the issue than the broadcaster does - this means we need to 'reach out' to those who have that expertise and incorporate it properly in the way we develop content.

Q - from a journalist and blogger from Germany - what is the BBC going to do to organise sources that may not need the BBC as a gatekeeper.

A - We want people to look at other sources - it's a choice. BBC needs to judge its success by what people say about what you do. Our audiences are increasing. In the end that's how we're judged. We're not 'fighting off' the idea of other media.

Q - Jan [Chaffer? could n't hear] What about hyper-local journalism?

A - Lots of ways of feeding in to views (Global Voices is fantastic). Very local broadband TV is very interesting - and developing.

Q - to what extent is the language of content provider and audience outmoded?

A - Lots of people want to buy a sandwich (rather than make their own). There is value in preparation and packaging - many media organisations attract a mass audience. This is not likely to change in the short term.