HYPtv - internet TV

Lots of talent out there

Film makers animators musicians DJs VJs - but no single place to go as an advertiser to access these people. They all have web presence but it's dispersed across the web.

Communities are important for us to build - creative communities re what it's all about. Sharing information is important as boundaries between genres blur and there is more crossover. That's the kind of community we want to help to build. We don't believe what the big broadcasters are telling us.

We want to be on their TVs, mobile and on the web.

The web is a key target for us. Average punter is unaware of the fine distinctions between set-top box based IPTV and WebTV on a PC. Broadband TV is going to be bigger than Sky - and the technical problems re quality will be solved.

Operating our channel and business model

Interactive and not much difference to conventional channel management.

We don't pay directly for content. We showcase it on Sky. If we can license it they get a revenue share.

Target is £2m revenue in Year 3. Multiple revenue streams including sponsorship/advertising, downloads, merchandising, SMS, library sales, mobile TV and brand licensing. International content in prospect.

IP means it's measurable advertisers will like it

Audience is multi-tasking
They watch, text, chat and play all at once. Their attention span is getting shorter. It's a 3.5 minute window.

[Odd that he hasn't shown any of his content]