Mobile Broadcast Entertainment

Matt McCann - Commercial Director BT Movio

BT Movio is a business unit of BT Wholesale. Doing a deal with Virgin. Broadcast TV and radio on wholesale proposition. DAB network. Work with device manufacturers and content providers. Mobile operators are partners.

DAB - 3m receivers, 15% of listeners. Digital TV. Vodafone and Orange dricing TV mobile content. Strong UK content industry.

Ran Pilot of DAB-IP mobile last year to understans how it might develop. 1,000 user trial in London area. DRM and conditional access.

59% said appealing or very appealing
2/3 would pay £8 per month
58% say 5 channel line-up necessary minimum.

Results consistent across demographics and spend.

Radio more popular than TV (95 vs 66 minutes per week). Would move networks (1/3 of them). Users want simulcast TV not just short-form snacks. 17 minute average visit. 'It isn't quite snacky content'. Home was the second most popular place to watch, after commuting. All about who controls the remote!

It's all about consumer experience, not a winning technology. Thumb movements and ergonomics important to the experience. Launching in summer 2006.

It's broadcast TV - 5 launch channels with more planned. DAB digital radio will be free - 422 stations in various multiplexes. DLS allows interactivity (4 lines of text so pretty limited). Can have interactivity via GPRS/3G - simple to use and high take up in trial. Music channel with simple 'call to action' 60% response. EPG is free to users and updated automatically.

The device and application
Working with HTC on handset. Talking to haandset mf re development. DAB-IP and Radio App developed by TTP. Over teh air software upgrades.

TV and radio over appropriate bearers - £g DAB DAB-IP DVB-H WiMax. But content should drive the choice of bearer. Needs one platform working across multiple bearers.

DAB-IP
Flexibility to run TV channels at 64kbps.

First commercial launch in UK Summer 2006. IP approach should preserve their platform for teh future.