"Brand portfolio" is included in this talk [he makes a joke of it and everyone laughs]
[Example of ITV marketing ad on video].
Doesn't like the phrase 'amateur' podcaster and will not use it [he has them on his side already].
Wants to share info with us. Virgin broadcasts on 26 different platforms (some internet).
The future of radio is multi-platform. Mentions iPods. And Silvertone i205 from 1953.
Podcasting is 'me casting'. It enables me to listen to what I want when I want it. 85,000 people download our podcast breakfast show.
Announces new podcasts in Oct (2) and possibly vic reeves. It will be internally podcasted - but we have no idea whether it will make good podcasts more widely.
Would like to investigate the 'unsigneds'
Getting revenue through 'Podverts' [not his word he claims]. Needs to be relevant to the audience
COI for Special Counstables
Bose dock for iPod users
The Kaiser ChiefsRecord companies are beginning to advertise through podcasts. People don't forward through the ads apparently.
He uses the term Podvertising
iTunes has produced a change in how people access podcasts. They are now getting people looking at archive stuff.
On Mondays, they do very well (everyone back in their offices with decent broadband).
Threats to podcasting
77% of Nokia 8310 use the phone for listening to FM radio (83% of business users do as well). Radios into phones and iPods could be a threat.
Live TV on mobile can be a threat - also DAB. Audio is just as important as TV.
FM can be changed to be more appealing to users - adding visuals is interesting to users.
41% of their users have portable media players. 32% of those have an iPod.
Don't forget to use your website - very important and needs to be an integral part of your marketing.
[Finishes with O2 example]