How will the internet change the way you interact with your market and manage your brands?

Nicola - online stuff is very different. We might use an item on-air and then forward you to the website. For example, on Invicta we covered the Turner Contemporary art prize on-air and then used photos on our site as. Invicta very different.

News plus site is very imprtant. Lifestyle as well as news. But main news is on-air.

Tony - KMFM works very closely with the newspapers. We use audio assest online. Works well.

David - need to know and understand our readers. We tailor the channel to the audience. Newspapers will not disappear as we all ahve our audience and readership. It's about accesibility and who they are - making the content address their needs.

Iain - Everyone is running to stand still as the internet moves so quickly and the market develops very fast. Children in particular get lots of info from the internet. We expect to see TV on demand take off rapidly in the next few years.