Questions

Battery life an issue for DVB and DAB.

Norman - Strong action on rights - what does it mean?

Mike Short - Content rights are a big issue because mobile operators don't understand. Needs a better dialogue between the actors. Who gets the advertising? Process gaps on rights clearance. There's a national issue.

Matt - Rights issue will be about the history. It's a bit messy.

Q - where do you expect money to be made?

Short - Pay TV model is the model we like. But not clear how to split up the money.

Matt - operators price to the market - they are our customers.

Rights again - clearance. New technologies have legal expertise but producers 'learning on the job'. What are the definitions and limitations. Lack of clarity.

Q re Licensing. Mobile TV is a TV.

Q re new types of content.

Mike Short - seeing personal creative content developing in blogging fro example. Education might change with camera phones everywhere. Health TV for example. People will be creative. But there is good and bad in there too. Strong demand for camera involvement from users. Sprint said last year they handled 100m pictures. In Korea they have 8-10 m users - many using HD handycams.

Advertising - users don't like 'flashy' picture in picture or complex graphics.

Q re differences in age?
No real difference. More gender difference.

Q re Tivo mode, video podcasts and so on?
Matt - PVRs would be liked by users. It will be important. But point-2-point might be a better way of delivering the content.
Mike - more pull than push in their trial with users.

Q re trial in Cambridge. Mediaflow with BSkyB - first trial in Europe.

Q - channel change delay? And O2 is putting on DVB-H?
Mike - technology neutral. But we need spectrum - there is some in UHF. We prefer international capabilitty and scale potential to the UK only solution of DAB-IP.

Q re encryption. Dual mode - so cellular leg encrypted anyway.

Potential local services very interesting - news, travel and weather