Positioning stories with you

Jon Smith - how much work do we do before we send the release

Nicola - for radio we like everything in advance - don't send us a teaser.

Simon - how much do you want to get it into the news? Spend time if you want it in - or paper your own bin.

You have to do all the work and we need it straight away. Get the angle in early. Make it succinct, make it clear, be there when we ring up.

Get the message in early or it goes in the bin.

Trevor - photos are important. Need to find out what format we need. Use someone to take a professional photo. Needs to be a JPG and good resolution.

Simon - sometimes the time spent on the press release would be better spent on the phone finding out whether its news or not. Ring up and ask if it's interesting.

If the journo says 'no' that's not a story but they might