How do you get the right training and how do you get noticed?

Will - there are media trainers (ex-journos) who can help.

We won't give you the specific questions in advance. You must not read your answers from a crib sheet - a really bad idea.

We try very hard to treat people fairly.

While you are talking to a real human you have to make sure you get your point across - don't let a line of questioning drive you in the wrong direction.

Nicola - need to be prepared. Your quote will drive the journo. Don't put a quote on a press release if you're not prepared to say it! Prepare but be natural. Explain things simply.

Trevor - getting into the news is about developing relationships and knowing the personalities. Need to get to know them. Ring 'em up and let them know what you're doing. Don't just send a bland release. Try and establish an ongoing relationship.

Ian Patel - find out when papers get done (they don't all get done on Friday nights) - need to understand the process and mesh well with it - that will get things in.

Make sure you are available to give the quote that's in your release. Need to be able to speak to you. Be ready to talk around the story - not just to what's in the release.

Put the story in the first bit of the e-mail and press release. But you'll only have 18-20 seconds to get the message (54 words).