London 2012 - Bryan Raine - how maximise the opps?

How do we keep it new and fresh?

Ian - KoS - says - Olympics and Kent will get constant coverage. Problem will be that there will some 'bad' stories that you will need to 'ride out'. There will be stories about overruns. Papers, radio and TV will be keen to talk up Kent's role. Keeping it in front is not going to be a problem.

Sarah - Kent Life - monthly lifestyle mag with long leadtimes (6 weeks). Would like to get more into Kent Life. We'll emphasise the good stories and the personalities and build the story up over time. We're all proud about it but the news was overshadowed by other events. Be aware of my leadtimes.

Talya - completely into the story - it's a great story. We will tell stories that you don't like but it will be easy to keep it visible. Won't just be Sport - but there will be lots of other opps.

Alyson (from IoD) says we need to work together to see how we can get business into Kent companies (rather than US or French ones).