I'm hacked off with the media - and here's why . . .

Simon - Q from IFA who says media distorts the real story. And also the media needs to take responsibility for some education.

Bad news sells stories re mis-selling. Lots of distortion. Why is that? Why don't we get the truth.

Trevor - disappointed that you're hacked off. Bad things do sell stories, true. But good ones do too. We do try to get the balance - we try to get the other side of the story as well.

David - very difficult to get it right in areas where technical knowledge (such as pensions and endowments) is needed. Lots of the time we need help to understand the issues. Of course, we try to extend the courtesy of being honest to you if you are honest with us.

We don't have a hierarchy of bad/good news. It's about trying to report what we see and how we see it. You need to get your point across - need to get in touch.

Trevor says media reporting has helped the financial services industry to change. Media has a role in challenging.

Kevin from Meridian. We don't have to work to get 'bad news' stories - they just come in. Good news stories are often harder to get. Maybe the 6pm news will become more 'magazine' like rather than all 'hard news'. We used to have business experts but now we don't - and hard business stories don't relate well to a business audience.

Talya - balance between good news and bad - it won't be all bad because it puts people off. People need to feel pride in where they live and in what's happening. Financial stories are very difficult to cover because they are very difficult to illustrate. Only big stories can command this.

On stories - we rely on our business contacts to tell us what the story is and tell us the trruth. Does the bloke from Pensions plc have an agenda - is it spin or is it true. Also the headline may be misleading - if it sensationalises the story.

Journos need to be educated by the experts - if you have a local perspective on a national story - get in touch.